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Short-term rental operations specialist

You hired help. So why are you still answering every question?

I help professional hosts with 5+ properties build the systems, software and team that run the business even when they have their phone off. So they can finally make it through their kid's birthday party without checking their phone.

Marisa Grover smiling in orange overalls next to a fiddle leaf fig

Hi, I'm Marisa Grover.I run Simply Stay, a short-term rental company with 50+ properties across Texas and New Mexico. I'm passionate about building a business and a life that can coexist.

2:14
Saturday · Your one day off
Guest2:14 AM
Hot tub is cold?? We were told it would be ready
Your VA6:02 AM
Quick question before I reply to the guest…
Cleaner10:47 AM
Code isn't working, can't get in
Owner3:30 PM
Hey, can we chat about this month's statement?
Your VA7:15 PM
Sorry, one more question
Sound familiar?

Running it all from your phone worked at 2 houses. At 6, it's breaking.

  • Anytime a guest has a question, it still comes to you.
  • You hired a VA and somehow it's more work.
  • It feels like you're paying for 100 subscriptions just to keep the business running.
  • Five tools, ten tabs, and nobody knows where anything lives.
  • Your last "vacation" was answering guests from the pool.

It's not a you problem. It's a systems problem. And systems, I can fix.

Ways to work together

From "I've got this" to "please take the wheel."

Build it yourself with my playbook and a room full of operators, or have me in your business building it with you.

Membership · open now

The Systems Society

$97/month

For hands-on hosts who want to build it themselves, with someone in their corner.

  • Ready-to-use SOP templates and weekly VA training calls
  • Weekly live Office Hours to bring your real questions
  • A community of operators who get it, connecting every week with me and with each other
  • Help building the team that runs your systems
Join Systems Society
Private · Done with you

Build Your Systems

For busy operators who want me inside their business. We map it, build it, and help you train your team on it.

  • Your software set up in a way that works for you
  • SOPs, escalation rules and a real hiring process, delivered to you
  • Hiring done with you: we write the job post, screen and interview candidates, then train your VA on your own SOPs until they can handle guests without you
  • Bi-weekly calls where we tackle one area of your business at a time (onboarding, guest communication, cleaning and more) and build out the process for it together
Apply for Build Your Systems

Systems only solve half the problem. The other half is having the right people run them. We help with hiring too, and place trained, ethically employed VAs from the Philippines who are ready to plug into your systems.
Ask about VA placement

What the businesses I work with are saying

Stories from short-term rental business owners who finally got to step back.

1st phone-free vacation in years

"I didn't look at my phone one time."

Allison's VA covered every guest while she was at her son's birthday party, and then on her first real vacation.

Allison · Crafty Hosting
~15 hours a week back

She stopped being in her business and started running it.

Marissa's trained team now answers guests in 3 to 5 minutes, so she isn't the one checking every message anymore.

Marissa · Minted Stay
55 → 78 properties

He grew by 23 homes while we built the systems underneath him.

A real onboarding process, an SOP vault and a new org chart meant Cody's decisions stopped bottlenecking the company.

Cody · BallBnb
2 → 9 properties

She went from doing it all to finally having her person.

With policies, SOPs and her first full-time VA in place, Alana grew with zero marketing and now leads her own team.

Alana · Cottages of Maine

Marisa Grover smiling, leaning on a white kitchen island in one of her rental properties
  • Lubbock, TXhome base
  • 50+properties at Simply Stay
  • Mom of 3who stopped answering guests at dinner
  • 75+homes and homeowners worked with over the years
Hey, I'm Marisa

I'm not a guru. I'm an operator.

I went from 1 Airbnb to 40+ in two years, and it nearly broke me. I cancelled date nights when cleaners bailed. I talked a guest through resetting a breaker in the middle of Thanksgiving dinner. I answered guest messages in the delivery room while having contractions with my second baby.

One day I decided I couldn't sustain it this way, so I made the decision to build my business differently. It was a big pivot. I've now built my company three times and worked with 75+ homes and homeowners along the way, and today Simply Stay runs 50+ properties across Texas and New Mexico with a team that doesn't need me in every thread. Every system I teach, I run in my own business first.

xo Marisa
Who I work with

Hosts who are done winging it.

I want to work with you if…

  • You manage 5+ properties (yours, clients', or both)
  • You're growing, or you want to, without adding more hours
  • You know it's time to hire, or you hired and it's not working
  • You want someone who's done it to hold your hand while you build

I'm not the right fit for you if…

  • You're still thinking about getting into short-term rentals
  • You've got 1 or 2 listings as a side hobby and plan to keep it that way
  • You'd rather hand your property off completely than build a team to run it. That's what my management company, Simply Stay, is for.
Hello and Welcome podcast cover art: Marisa Grover in orange overalls and headphones, lounging in a chair New
episode
every week
Catch the weekly show

The conversations I wish I'd heard at 6 properties.

Every week I sit down with operators and get real about the stories and systems behind running short-term rentals. The wins, the messes, and the stuff nobody posts on Instagram.

grab your coffee (or your carpool line) and come hang out!

Listen to the latest episode

You didn't start this business to answer texts at 2am.

Build it yourself with the Society starting today, or apply for Build Your Systems and let's build it together.