Looking for a place to stay in Texas or New Mexico? Book with Simply Stay →
Build Your Systems

Your business works. It just still runs through you.

Build Your Systems helps short-term rental operators replace chaos with clear, documented systems, so your team can run the day-to-day and you get your time back without sacrificing the guest experience.

We don't reinvent your business. We document what already works and turn it into systems your team can follow with confidence.

  • A 5-month plan to help you streamline your operation
  • Bi-weekly private build calls
  • SOPs + workflows built around your business
  • Systems Society access included
Marisa Grover in a pink blazer and sparkly boots, laughing and holding up a disco ball

You don't have to be good at systems.

You've proven the business works. You've got a spreadsheet, a Slack channel, maybe a VA you hired yourself. And it all works well. But you find yourself breaking a little bit, thinking, "I'm not sure I want to be on call 24/7."

You keep doing what you're great at: leading your team, signing new owners and being the face of your business. I will build the systems to support you and teach you how to use them.

Most short-term rental businesses don't have a growth problem. They have a systems problem.

Real questions my clients have asked me
"Why is my team relying on me so much?"
"So much of the day-to-day still goes through me. How do I fix this?"
"I spent my beach vacation handling an emergency. How can I prevent that next time?"
"I'm getting lost in the SOP weeds. How can we fix this so the SOPs are easy for my team to find and use?"
Be honest

You've probably already tried some of this.

SOPs in Google Docs that never got finished or updated
Processes scattered across notes, spreadsheets and Slack
Building workflows in software before defining the actual process
Training every new hire by hand, from scratch
Generic SOP templates that didn't fit how your business runs
Your team isn't the problem. They just don't have the playbook yet, because it's still stuck in your head.

Your business can grow when your knowledge lives in your systems, not your head. That's what we build together.

The 5-month plan

From your head to your team's hands.

Four phases, built around your business, so you can see exactly where we're going and what you'll walk away with.

  1. Weeks 1–4

    Groundwork for Growth

    We get everything out of your head and into one place your team can find.

    • Your process index and property master info sheet
    • Vendor lists, order lists and password docs, all branded to you
    • Internal communication channels that make sense
    • Your task board set up and your Google Drive organized
  2. Weeks 4–8

    Hire. Train. Lead.

    We build the team, and the way everyone talks to each other.

    • Your onboarding process, job descriptions and interview question bank
    • Your org chart, finalized
    • A cleaner management system: agreements, checklists and QC
    • Your VA training program and company voice document
  3. Weeks 8–20

    Operational Engine

    The day-to-day, written down so it runs the same way without you.

    • Your maintenance process and emergency response plan
    • Clear calls for claims, damages and refunds
    • A team KPI tracker and an ops manager role, ready to hire
    • Task board automations, plus your marketing SOPs
  4. Weeks 20–24

    Becoming Bulletproof

    We stress-test everything so it holds up when you step away.

    • Bottlenecks found and fixed
    • Training videos for every core process
    • A final CEO review and progress report
    • Your plan for keeping it all running

How it runs: bi-weekly private calls where we build out one area of your business at a time, plus hands-on support between calls.

Why this is different

Most coaches teach you how to grow... We build the foundation that makes growing possible.

01

Hands-on through implementation

I don't hand you a framework and disappear. You get weekly reports, Loom walkthroughs and live support with your team while we build.

02

I've lived it

I answered guest messages in the delivery room. I built my company three times. I know exactly what it feels like to be load-bearing, and how to stop.

03

A real hiring bench

We run a VA placement agency, so "hire and train a VA" isn't theory. It's what our team does every day.

Build Your Systems clients

Stories from short-term rental business owners who finally got to step back.

AllisonCrafty Hosting · 20 properties
BeforeHandling every fire herself, often from the grocery store with her boys.
AfterA VA placed by our team, weekend coverage, and her first phone-free vacation.
"I didn't look at my phone one time. All was good."
MarissaMinted Stay · 7 properties
BeforeChecking her one VA's work by hand, with nothing documented.
AfterA trained team answering guests in 3 to 5 minutes, and about 15 hours a week for her.
"I just don't want to be the one in my business. I want to manage my business."
CodyBallBnb · 55 → 78 properties
BeforeOnboarding "different every time," with every decision running through him.
AfterAn onboarding system, SOP vault and new org chart, built while the company kept growing.
"Statements were a breeze this time."
AlanaCottages of Maine · 2 → 9 properties
BeforeNo team, everything in her head, answering owners after her shifts.
AfterPolicies, a business line, SOPs and her first full-time VA, who she now leads herself.
"I'm going to have my person, which means I can focus on actually growing my business."

Is Build Your Systems right for you?

This is for you if…

  • You manage 5–20 short-term rentals and want to grow without adding more chaos.
  • Your business depends on you to answer questions and make daily decisions.
  • You have team members or VAs, but consistency and delegation are a struggle.
  • You know your processes work. You just haven't documented them.
  • You're tired of onboarding every new hire from scratch.
  • You value long-term operational excellence over quick fixes.

This isn't for you if…

  • You're just getting started and don't have consistent processes yet.
  • You want a magic fix that works without your involvement.
  • You'd rather keep everything in your head than build repeatable workflows.
  • You're only looking for generic SOP templates.
  • You want rapid growth without building the foundation to support it.

Questions before you apply

How long is Build Your Systems?

It's a 5-month program, and that's on purpose. Real change takes time. Five months gives us room to build the systems, get your team using them, and turn them into habits that stick long after we're done.

Do you write my SOPs for me?

We do. We learn from you how you want things done, and then we build the SOPs that support that. I'll always give you my recommendations and make sure you're doing things the most efficient way possible.

How often do we meet?

Every two weeks, just you and me. Each call focuses on one area of your business, and you get hands-on support between calls while we build.

Can you help me hire?

Yes. Hiring and training your team is a full phase of the plan. And if you'd like a trained VA placed with you, we can help you find the perfect person.

What software do you work with?

Whatever you're using now. We define the process first, then set your tools up around it, and help you cut the ones you don't need.

What happens when we're done?

You'll have documented systems and a team trained to run them. Lots of clients keep their momentum going in the Systems Society with weekly Office Hours.

Apply for Build Your Systems

You're growing, and your plate is already full. So let us take something off of it. We come in and build your operation with you. All we need from you is a bi-weekly call and your eyes on what we build. That's it. No extra hours, no more of you. Because I know the last thing you need right now is one more thing.

Rather build it yourself? Join the Systems Society