OPERATIONS
PLAYBOOK
Work on Your business,
not in your business.
01
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PLAYBOOK MODULES
What is the Operations Playbook?
I personally have built three airbnb business & host short term rental podcast weekly.
- I personally have built three airbnb business & host short term rental podcast weekly.
- I currently have 40+ properties I manage across 2 states.
- I am a mom of two littles.
... And work less than 10 hours a week in my business. I I have gone from 1-75 properties in 3 years. And spent over $50,000 on coaching and education - only to get into masterminds to be told to “build systems and operations” with no instructions. This took me over 300 hours. Once I built my operations, I saw my company success skyrocket, my team step into full control because they finally had the resources and knowledge to do so.
You don’t have to spend thousands of dollars OR work 100 hours weeks, because i already have, and am showing you what literally no one is teaching - the HOW, and giving you all the tools to do it yourself.
My OPERATIONS PLAYBOOK is step-by-step module designed to help you build and operate a thriving vacation rental management business. This resource gives you access to the exact tools and systems my own team uses to succeed—covering what to do, when to do it, and where to find instructions and resources.
Too often, business owners feel frustrated with employees who "aren't doing their job," but the truth is that many employees—local and international—aren’t provided with the resources they need to excel. My OPERATIONAL PLAYBOOK changes that, equipping you with the framework to streamline success, train employees effectively, document processes, and elevate your role as a leader.
- I personally have built three airbnb business & host short term rental podcast weekly.
- I currently have 40+ properties I manage across 2 states.
- I am a mom of two littles.
... And work less than 10 hours a week in my business. I have gone from 1-75 properties in 3 years. And spent over $50,000 on coaching and education by the industry's master minds only to be told to “build systems and operations” with no instructions. This took me over 300 hours. Once I built my operations, I saw my company success skyrocket, my team step into full control because they finally had the resources and knowledge to do so.
You don’t have to spend thousands of dollars OR work 100-hour weeks, because I already have, and am showing you what literally no one is teaching - the HOW, and giving you all the tools to do it yourself.
FOUNDATION is a self-guided module designed to help you define who you are as a company. Unlike other courses, Foundation focuses on the often-overlooked but critical first step: building a solid business ‘foundation’.
FOUNDATION
01
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FOUNDATION is all about clarity and consistency. By defining your company’s mission, values, and vision upfront, you create a roadmap for your team to represent your business accurately and confidently. Skipping this step often leads to high turnover, misaligned expectations, and chaos in operations.
That’s why FOUNDATION is now an essential part of every Operations Playbook purchase. It’s not just a module—it’s the cornerstone of a thriving, cohesive business.
but Marisa, I don't think I need Foundation...
Yes you do - here's why
but Marisa,
I don't think
I need Foundation...
The real key to reclaiming your time as an Airbnb host is taking the time to create solid systems: clear processes, streamlined operations, and a well-supported team. This is where my Operations Playbook is necessary. It teaches you how to operate a business that works for you, even when you’re not there.
Unlike pricey masterminds, coaches, courses, or more softwares, STRUCTURE delivers the framework you actually need to run your business. Think of it as your business’s blueprint—a ready-to-use plan that helps get you out of the day-to-day and back to living your life.
The goal of STRUCTURE is to provide a plug-and-play operations system for your hosting business—no guesswork, no fluff, just actionable Systems & Operations you can implement immediately.
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STRUCTURE
Hospitable, Turno, Airbnb, Pricelabs. However please note, all the completing software do the SAME thing in a different way. The material is made to be tailored and adjusted to your software and programs.
Only the software licensing you want to use, everything else is included here.
5-10 hours to complete the documents depending on portfolio size. Once they are done, your entire team helps you run your operations, and you can get your time back. **Pro-Tip - Use your team to help you build it when you are busy.
Email me, or DM me! I am happy to help!
Structure is built to be shared with your entire team so everyone stays on the same page and operations run smoothly.
The Operations Playbook itself is included with no other fees, but any software you choose to use may have additional subscription fees.
Yes! The Operations Playbook is flexible and can be tailored to your portfolio size, property type, and business goals.
If you’re overwhelmed & overworked with running your operations AND/OR You want your backend systems set up FOR YOU and your team, and streamline tasks... The Operational Playbook is for you!
Not at all! We provide easy-to-follow instructions and support throughout the process. No tech background is required.
Not at all! The Operational Playbook is designed to support both new and experienced property managers. Whether you're just starting or scaling a large portfolio, it’s tailored to meet your needs.
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A
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What you get
Foundation
FOUNDATION is the cornerstone of your business—it establishes the groundwork for everything that follows. Without a clearly defined vision and strategy, a company can only go as far as the efforts of a single person. You want to grow your business bigger than what you can do alone! Customers buy products from businesses they know, like and trust. Foundation sets you to be that business.
- Instruction Video
- Company Questionnaire
- Company Powerpoint
- Client guide
- Company 1-pager
- Company Voice document
Fully customizable templates for each of the following for you to use and implement today and a step-by-step guide on how to use!
- 40+ SOPs for your business to implement now
SOP VAULT
- Co-Hosting FAQs & Set Up
- Issue and Response Form
- Vendor Message Sheet
- Company Policies
- Onboarding Checklist
COMPANY PROCESSES
- Password Document
- Master SOP Document
- Contracts
- Onboarding Emails
- Company Policies
- Google Questionnaire
COMPANY DOCUMENTS
- Organizational Chart
- Tech Partners
- Job Descriptions For Your Team
- Hiring Questions
COMPANY OPERATIONS
Fully customizable templates for each of the following for you to use and implement today and a step-by-step guide on how to use!
What do you get?
The real key to reclaiming your time as an Airbnb host is taking the time to create solid systems and STRUCTURE will teach you how!
Structure
BECOME AN EXPERT HOST w/Marisa's latest release and it can be yours for FREE! Just SUBSCRIBE now!
ISSUES +
RESPONSES
who wants a freebie!
free
*All fees are required
- Bookkeeping / Technology fee per listing ($100 combined)
- Consumable Supply Initial stock ($200.00 Expected Costs)
- Payment of any external service (Lawn care, hot tub maintenance)
- Filter Replacement every three months
- Any staging and design on-site work travel fees may apply
what's not
what's included?
- Coordination of all vendors/services
- Dynamic Pricing Strategy and pricing management
- Direct Booking Website for repeat guests
- All Guest Communication
- Inventory tracking and cleaning quality checks
- Listing Optimization on a quarterly basis
- Disbursement of income by the 10th of each month
- KPI Metric tracking monthly you can receive at your request
Airbnb Full-Service Management
*Home warranties do not like to work with Property Managers. If you have a home warranty we may need to work together on repairs. We are on call 24/7 for guest support, and if it is not an emergency for homeowners we will respond the next business day. Ask us about our new 5-star Guarantee
PLEASE NOTE
custom systems & operations
- VA/Employee Recruitment & Training – Hiring, training, and Implementing a Virtual Assistant or team member.
- In-depth employee training on your processes and systems, to provide ready to work employees on day 1.
- Uniformity Company wide: We train and implement your employees so that you, and them can both succeed in your roles.
- No Agency Fees: Once your employee is fully trained, they are seamlessly transitioned to your team with no recurring fees. We are not just a staffing agency—we are a systems development and integration solution
designed to help business owners develop streamlined, scalable systems, allowing them to focus on growth instead of daily operations.
- 1-Hour Strategy Session – Deep dive into your business to understand your needs.
- Process Map: Mapping out your current operations and creating a new streamlined process map for future use.
- Custom Operations Manual – SOPs, workflows, and team guidelines tailored to your business.
- System Implementation – Integration of your systems into daily operations.
- Documented Process & Procedures – Clear instructions for your team to follow.
- Scalable Solutions – Systems designed to grow with your business.
Employee Integration
what's included?